Pulsar is speaking at the Sophus3 Forum, 9 March

2nd March 2016

Pulsar will be speaking at the Sophus3 Forum in London, 9th March. The conference is focused on digital excellence and is a key event for any participants from eDataXchange who are within the Automotive industry. Sophus3 Forum Our Head of Auto Insights Giuseppe Polimeno, has been invited to talk at the Sophus3 Forum about 'Social Intelligence: Moving from passive listening to active analysis'. Giuseppe will discuss the importance for Automotive brands to pay attention to, and invest in social data analysis. He will lead you through the use of taxonomies to capture the associations that contribute the most to brand equity and identify conversations that fall into key brand areas or attributes. For OEMs, it provides a qualitative way of understanding the positioning of each brand from a consumer perspective and a perfect complement to the quantitative analysis of market position and progress Sophus3 Forum invites everyone in the automotive industry from eDataXchange to gather under one room and share new ways of working, ideas and innovative use cases. Here's why Sophus3 thinks you should attend: "For auto brands, the competitive challenge is to stay ahead of the curve in creating value from their digital assets rather than playing catch up with the consumer’s expectations and other auto brands." The speakers are  a collection of experts from various industries, see below: We can't wait to showcase how we've been working within the automotive field. If you're interested in attending Sophus3 there are limited amount of tickets still available, click here to book yours now.

Introducing 'Dashboard'

This Friday (4 March) we're launching 'Dashboard' our new Automotive magazine, and we can't wait! This new publication will look at how social media intelligence is helping shape the Automotive industry, and will include in-depth social data analysis on Auto brands and their digital audiences. Alongside this, we have also set up an Automotive tracker on Pulsar which will continuously collect data. This means if any person working within the industry needs some quick reporting or social data insights, the data is already there and we can instantly go into the dataset and grab it. If you're attending the Sophus3 Forum then you will have the opportunity to be the first to get your hands on our shiny new magazine, just make sure you give Giuseppe a nudge. If you're not attending, but would still like to see what all the fuss is about, send over your details (name, company, email and address) to [email protected] - you'll have the magazine in your letterbox next week. Can't make the conference but you work within the Automotive sector? Discover how Pulsar's social consultancy can deliver a better understanding into your social media strategy by sending an email to: [email protected].