CORE is Pulsar’s owned channel analytics tool, which helps you understand how your brand is doing on social. CORE allows you to monitor your own social channel performance and content, providing you with the context and ability to benchmark your performance against your competitors and the wider industry.
Over the last few weeks we’ve been adding more metrics and tools to help you understanding how your audience is growing and how your content is performing. Here’s what’s new:
Performance metrics for Content Media Type, Keywords and Tags
The ability to measure the performance of media type used, keywords and tags has been a recurring request from our users. Whilst currently you can see the number of posts that contain a certain type of media, or specific keywords, there has been no easy way of understanding what’s the best type of media to include in your posts, or which are the best keywords and hashtags to use to help drive engagement, visibility or impressions.
So with this new feature you can now answer the question: When pushing content on my social channels, do posts with videos drive more engagement and generate the highest impact and impressions, or do posts with images perform better? The same can be said of keywords and tags. By toggling between visibility, engagement rate, and impressions it is now much easier to understand what sort of keywords or hashtags perform better and what topics are driving your profile engagement air jordan hydro sale. Moreover you can benchmark this type of content performance against your competitors’ content and see why the content they publish gets much more engagement than yours, helping you to make an informed decision on how you can optimise your content strategy.
Check out the gif below to see this feature in action:
YouTube Video Views
Youtube video views are often used as a benchmark of a video’s success, more so than comments and likes. So we’ve now added this new metric to the YouTube channel on CORE, and this now gives you a better assessment of your video performance, and a more representative measurement of the number of people who’ve been exposed to that video. This also means we have now refined the way that we calculate Youtube Impressions.
- YouTube Potential Estimated Impressions (PEI) is now calculated as follows: number of Subscribers + Views
- YouTube Actual Estimated Impressions (AEI) is now calculated as follows: (11% of Subscribers) + Views
You will find information about your YouTube video views in the Content section.
These features are available on Pulsar today. Want to know more? Book a demo today by emailing [email protected]om. Or if you are already working with us, just contact your account manager for more information.