Alongside near operator, we’ve also made it easier and faster to search for data on Twitter. This is following feedback from our clients as we want to ensure they get the data they want and need. We highlighted this is an area for improvement – and that’s exactly what we’ve done.
One of the things that takes most time when setting up a query on Twitter is having to include all the variations of the keyword(s) you want to track. Not anymore.
Now any keyword you specify in a search setup (e.g. “apple”) will automatically match all the following variations: hashtags (#Apple), apostrophes (Apple’s), symbols (Apple!), capital letters (APPLE) and any tweet carrying a URL containing the word “apple”.
This new way of filtering makes sure your search brings back all the relevant data you want, even if you forgot to add specific search terms, like a hashtag. We’ve implemented an easier, faster method to create new searches and to make sure user’s queries ingest as much data as possible. However, our tests reveal that the data our client’s consume could increase depending on the complexity of their searches. So whilst users will finally have all the data they can dream of, it’s important to remember in some cases their data usage could go up 20%.
If you’re already using Pulsar and want to learn more about our improvements to your query settings, please contact your account manager or email: Accounts@Pulsarplatform.com.
Alternatively, if you’re yet to experience the power of Pulsar and you’d like to set up a demo, email James.Cuthbertson@Pulsarplatform.com or call us on 020 7874 6577.