New on Pulsar: Advanced Audience tracking for smarter Twitter insights

At Pulsar we specialise in understanding audiences, so we’re giving our clients better tools to make audience analysis more intuitive. That’s why we are on a mission to take our Audience analysis to the next level.

We will start by introducing two simple features for analysing Twitter audiences – these will go live on Wednesday.

Setting an Audience Tracker on Pulsar you will now be able to create panels of users from the people you are Following on Twitter.

You will also be able to edit your Twitter Audience Tracker after it’s been randomly sampled and launched to fine tune your targeting and the get sharper insights.

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Pulsar’s aim is to provide audience insights to help brands and agencies produce better creative and planning strategies and stay relevant to their audiences. These new features are just a start but they’re already making the process much easier.

We are looking forward to see what you will do with these new features! If you’re already using Pulsar and want to learn more about how you can use content tracking, please contact your account manager or email: [email protected].

Alternatively, if you’re yet to experience the power of Pulsar and you’d like to set up a demo, email [email protected] or call us on 020 7874 6577.

Where next?

News

Pulsar’s most recent award noms….

Kudos from The Drum, The Lovies and The Media Research Group
Communities

We teamed up with Twitter to build the future of audience intelligence for advertisers

A new way to understand how Twitter ads affect brand conversations