Join Pulsar at the SRA conference on Social Media Research #NSMNSS

On October 11th, the SRA (Social Research Association) and #NSMNSS (New Social Media, New Social Science) will host a conference titled 'An Introduction to Tools for Social Media Research' in London, where Pulsar will be presenting.

The conference will look at how tools can be used to analyze data from a range of social media platforms. Both quantitative and qualitative social media analysis techniques will be covered using text, network and geographical analysis, as well as image analysis - which is where Pulsar will share their expertise.

Pulsar's advanced image analysis can understand the context of an image

Image analysis is becoming increasingly important in social media analysis: through digitalization and the universality of smartphones, they shape our culture more than ever. Pulsar’s VP of Product and Research, Francesco D’Orazio will discuss these complexities in his talk ‘Mapping the Visual DNA of a Brand in Social Media.’ Key to the topic are the technological advancements that allow us to demand new approaches and scalable techniques, like pattern recognition and deep learning.

Treemap in Pulsar showing the most occuring image elements around a search

The talk will also explore the opportunities and challenges of visual social media research, and look specifically at how car brands are discussed on Instagram. Plus, it will be revealed how brand values are translated into visual imagery, and whether consumer images reflect or distort the identity of a brand.

To discover the opportunities made possible with social media research, join the conference by getting your tickets here. And follow the same link to find a full PDF programme.

And, if you are interested in discovering what image analysis can do for your brand or agency, send an email to: [email protected]