Product

New on Pulsar: Spot the Heroes from the Villains with a Glimpse of the Screen

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Today on Pulsar CORE we are releasing a sleeker content dashboard, showcasing all the data you need in one advanced view. Creativity can be used to solve problems that are not always in black and white, it’s what fuels the answers to questions that hang out in the grey area of life. Unfortunately, creativity can be like a small child trying to put out a fire using a fireman’s hose, one uncontrolled mess that was never aligned to fixing the problem at hand. Being able to analyse problems helps pave the way for creative thinking to follow and apply the correct solution. Best and Worst Performing Posts At Pulsar we understand that being able to measure the performance of your...

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How the City Lodge Hotel Group found its audience through Pulsar

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Pulsar works with agencies and brands worldwide. This week, marketing agency DigitLab from South Africa shares how they use Pulsar to help understand their clients’ audiences and help make a positive impact on their business. Reagan Gasa, Head of Research at DigitLab, explains how they’ve successfully grown a more engaged social media community for one of their clients using Pulsar: “As a full service digital marketing agency, we often work with brands that operate in a highly competitive space. And when that happens, we need a tool that provides insights that can add value in real-time; to support the content creating teams as well as the community managers for that brand”. Reagan Gasa-Head of Research at Digitlab A recent example...

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Social Q&A: #5 Potential vs actual impressions

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In this series, our Head of Account Management Jamie Watson addresses frequently asked questions about audience intelligence platform Pulsar. Whether you’re a frequent Pulsar user or still evaluating a social media research platform for purchase, Jamie’s tips, tricks and useful info aim to highlight what to look out for. This week I’d like to provide a topline refresher of one of the more prominent metrics available on CORE and TRAC: impressions! Impressions Impressions are the number of times a post has been displayed in a timeline, whether the post is clicked or not. In other words, it’s an estimate of how many times people have most likely seen or been exposed to a piece of content. They are a standard reporting metric used within digital...

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Social Q&A: #4 Why you need to know about historical previews

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In this series, our Head of Account Management Jamie Watson addresses frequently asked questions about audience intelligence platform Pulsar. Whether you’re a frequent Pulsar user or still evaluating a social media research platform for purchase, Jamie’s tips, tricks & useful info aim to highlight what to look out for. After discussing the breakdown of historical data per source a few posts ago, today’s topic is all about the data previews that you see before you hit the launch button to actually run your historic search. Basically, it’s a graph showing you what to expect in terms of data volume without actually pulling in any data. So what’s the deal with these previews and why are they important? Firstly, there are a...

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New on Pulsar: Measure Content Performance & YouTube views with CORE

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CORE is Pulsar’s owned channel analytics tool, which helps you understand how your brand is doing on social. CORE allows you to monitor your own social channel performance and content, providing you with the context and ability to benchmark your performance against your competitors and the wider industry. Over the last few weeks we’ve been adding more metrics and tools to help you understanding how your audience is growing and how your content is performing. Here’s what’s new:   Performance metrics for Content Media Type, Keywords and Tags The ability to measure the performance of media type used, keywords and tags has been a recurring request from our users. Whilst currently you can see the number of posts that contain a certain type of media, or specific keywords, there has been no easy...

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Social Q&A: #3 Build your own charts with Pulsar’s clusters

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In this series, our Head of Account Management Jamie Watson addresses frequently asked questions about audience intelligence platform Pulsar. Whether you’re a frequent Pulsar user or still evaluating a social media research platform for purchase, Jamie’s tips, tricks & useful info aim to highlight what to look out for. This week: yes, you can build your own customisable graphs in Pulsar. Have you ever had been asked a reporting or research question which requires an output that the pre-defined visualisations within Pulsar do not cover? I imagine the answer is one of the three: 1) No, the wonderful visualisations solve my every need (woohoooo!) 2) Yes, and I used the clusters to build a bespoke care to answer the question 3)...

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Social Q&A: #2 How Facebook topic data can make all the difference to your research

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In this series, our Head of Account Management Jamie Watson addresses frequently asked questions about audience intelligence platform Pulsar. Whether you’re a frequent Pulsar user or still evaluating a social media research platform for purchase, Jamie’s tips, tricks & useful info aim to highlight what to look out for. Facebook topic data After last week’s look at the data sources that Pulsar allows you to explore, and how they differ in terms of real-time vs historical capabilities, I decided to deep-dive into one of our most interesting data sources, Facebook topic data, as this is not something that many tools offer, especially integrated alongside all the other social data available. The difference between Facebook data and Facebook topic data  For most of my career working with social data, Facebook data has been the bane of my life. Seeing the sheer...

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Social Q&A: #1 Get to know your data sources in social media research

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In this new series, our Head of Account Management Jamie Watson addresses frequently asked questions about audience intelligence platform Pulsar. Whether you’re a frequent Pulsar user or still evaluating a social media research platform for purchase, Jamie’s tips, tricks & useful info hope to highlight what to look out for. Data sources In this first post, we’d like to clarify data sources on Pulsar, and what you should know about them before you set up your search. Data sources, simply put, are where the mentions for your search come from. There is quite a bit of confusion around this topic generally – and that’s completely understandable. Every data source comes with its own set of rules and regulations, that goes for...

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A brand new Pulsar is coming!

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From next week you’re finally going to get your hands on the brand new release of Pulsar! We’ve been working on it for the last 4 months and we are very excited to get you in and get your feedback. Four years ago we started Pulsar with the idea that data should be visual, intuitive and smart. As our user base grew very quickly we learnt a lot from all of you and we have tried to keep up with all the amazing ideas you have for making the most of audience data and how to use it to change the face of business for good. As the complexity and the versatility of the product grew exponentially, we felt it...

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Build a picture of your audience with these 7 tips & features on Pulsar

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Imagine knowing exactly who your target audience is: what kind of music they’re into, or which shops they buy clothes from. If you are selling products or services, most would agree that’s pretty useful information. You can already do this, just with a little help from data: but where do you begin, and how do you know you’re on the right track to valuable marketing insights? By tracking and analysing data you will begin to see patterns in conversations, see when your target audience is active online, see who the main influencers are, and pin down the main hubs of chatter. With this insight, you can begin to explore your audiences’ behaviours and build a picture of their demographical make up. By...

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