On-Demand Webinar: What marketers can learn from Billion Dollar companies

Tate & Lyle

 In December we ran a webinar detailing techniques and methodologies where social data has successfully optimized campaigns run by some of our largest customers, and discussed how these can be applied by any marketer – even if you don’t have the budget of a billion-dollar brand. If you missed the webinar, the video is available to watch below – a few key takeaways included:   Go beyond listening to your audience. Understand them Just knowing your demographic is no longer good enough. Before putting your creative advertisement or marketing campaign together, look to speak the same language as your audience. We looked at the sponsorship of the British Lions rugby team to find the due diligence you should do before...

Read more →

Join us at the Great CRM Pub Quiz!


  On Thursday 11th May, Eilidh Macdonald, Head of Agencies at Pulsar, takes to the stage at The Great CRM Pub Quiz, presented by The Drum’s independent agency of the year, Intermarketing Agency. Joining thought leaders from Sainsbury’s, NSPCC and DMA, Eilidh will be discussing questions posed by Intermarketing Group Managing Partner, Steve Sowden.     The questions will address key issues such as: “Is Big Data still delivering Big? Or should marketers start swapping their big data telescope for a smart data microscope? Do we have an emperor’s new clothes mentality about embracing new channels for the sake of it? Or are too many marketers stuck in a traditional CRM rut?” Book your place here See you there!

Event: Catch us at NEMRA 2017


Taking place on the 18th of May at the Conference Centre at Waltham Woods, Pulsar will join some of the brightest and most creative research minds at The New England Marketing Research Association (NEMRA/NEIA) Spring Conference 2017. Share a day of learning, connecting, and fun at one of Boston’s premiere research events. Pulsar’s Head of US Client Services, Kristina Follett, will be in attendance and keen to discuss any audience insight questions you may have – if you’d like to set up a chat ahead of time, simply book a meeting here. Starting at 8:00am and closing with cocktails at 18:00pm, we’ll be there for a day filled with insightful talks that will shine a light on the latest happenings within the research industry....

Read more →

Event: Catch Pulsar at the STEP Conference 2017


Taking place on the 5th and 6th of April at the Dubai International Marine Club, Pulsar will join some of world’s brightest and most creative minds from across the globe as the latest innovations from the Middle Eastern and North African region are showcased at STEP conference 2017. Since the event started in 2013, STEP has grown exponentially from 300 to more than 4000 attendees in 2016 alone, the conference has moved from being specifically technology-centric, to become one of the world’s foremost gatherings for technology, digital and entertainment industries. The largest interactive gathering in MENA will bring together thousands of entrepreneurs, investors, tech and media enthusiasts together as well as music leaders, record labels, producers and artists at a 3-day event...

Read more →

Catch Pulsar at ARF 2017 in the Big Apple


Insight changes everything, and that’s why the ARF Annual Conference (aka Re!Think) will be our next destination, as we find ourselves among the world’s insights, analytics and marketing leaders. The event will be sure to provide a healthy dose of discovery, networking and inspiration into different business realms. Gain first hand access to carefully curated and original research — these actionable truths will meet past, present and future challenges.   Taking place on the 20th and 21st of March at the New York Hilton Midtown, Pulsar will join some of the most innovative business minds from across the globe. Companies from different sectors will all come together under one roof, discussing what’s become the key to finding these business opportunities through...

Read more →

Catch Pulsar at SXSW, 10 March 2017


Taking place from the 10th to the 16th March in Austin, Texas. Pulsar will join some of the brightest business minds from across the globe as tech experts, all come together under one roof to discuss everything from developments in the United States, to innovative new ideas in the international technological ecosystem. Like Pulsar, SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries.     The SXSW Conference provides an opportunity for global professionals at every level to participate, learn, and network. Pulsar helps industries in entertainment, culture, and technology, find insight into...

Read more →

Event: Catch Pulsar at this year’s Prolific North Live Expo, Manchester


Taking place at EventCity on Thursday 16th February, Pulsar will join some of the brightest business minds from across the UK as leading marketing, branding and experiential agencies, content and engagement specialists, advertising and PR firms, broadcasters, TV and film production companies, tech innovators, media suppliers all come together under one roof. Catch our brilliant Senior Development Manager Sophie Baker (@sophie121089) at the event and talk to her to find out how Pulsar can help your brand or brands tap into human insights that can inspire flawless strategy and original thinking. Besides Miss Baker being there of course, this event will feature several high profile speakers confirmed from huge brands such as Paddy Power, uSwitch, Microsoft, Virgin Trains, Everton Football Club, Sky,...

Read more →

Event: Catch Pulsar at Executing Shopper Insights 2017, London

Screen Shot 2017-02-06 at 16.15.52

On the 8th and 9th of February, we as Pulsar will be showing our faces at a special London-based event that focuses on understanding the next generation of shoppers. Besides us attending, Executing Shopper Insights 2017 will feature a some of the best and most exciting brands/retailers under one roof. Gain insight-out analysis and discover how we can help you get to the heart of conversations that are taking place online. We’ll be represented by Senior Business Development Manager James Lovell and Head of Inside Sales Amy Stratton. Find them there to see how how our platform can revolutionise your business, and help you collect insights that answer questions such as: what does your audience like? What don’t they like? And most importantly,...

Read more →

Catch Pulsar at this year’s Social Media in the Pharmaceutical Industry Conference


SMi is proud to present the return of their 9th annual Social Media in the Pharmaceutical Industry conference, and guess who’ll be there bright eyed and bushy tailed… US! By 2017, health revenue is expected to reach $26 billion and social media is now at the forefront of global communication, which is why it makes more sense than ever before to know who the individuals sitting in front of the computer screen are. What do they like? What are their values? What are they saying? What tone are they using? How do they feel about certain topics? All these questions can be answered by Pulsar, and the answers allow you to understand your target audience better than ever before. This...

Read more →

Don’t miss Pulsar’s workshop at ESOMAR’s Seattle Bootcamp


With extensive experience in social data and market research, Pulsar team members Jess Owens and Rob Parkin are bringing their expertise to a practical workshop as part of ESOMAR’s new market research training event in Seattle in January 2017. Social Media Data for Insights will introduce attendees to methodological frameworks for Big Data and Social Media Research as well as providing an overview of key tools, the data that can be accessed and the nuances of Pulsar’s methods. The workshop will explore four research approaches to social data, explaining each technique with specific case studies and, in three instances, exercises to put those techniques into practice. The specific categories include topic tracking, audience mapping and segmentation, content diffusion and integrated tracking. ESOMAR’s...

Read more →