Catch Pulsar at this year’s Social Media in the Pharmaceutical Industry Conference


SMi is proud to present the return of their 9th annual Social Media in the Pharmaceutical Industry conference, and guess who’ll be there bright eyed and bushy tailed… US! By 2017, health revenue is expected to reach $26 billion and social media is now at the forefront of global communication, which is why it makes more sense than ever before to know who the individuals sitting in front of the computer screen are. What do they like? What are their values? What are they saying? What tone are they using? How do they feel about certain topics? All these questions can be answered by Pulsar, and the answers allow you to understand your target audience better than ever before. This...

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Don’t miss Pulsar’s workshop at ESOMAR’s Seattle Bootcamp


With extensive experience in social data and market research, Pulsar team members Jess Owens and Rob Parkin are bringing their expertise to a practical workshop as part of ESOMAR’s new market research training event in Seattle in January 2017. Social Media Data for Insights will introduce attendees to methodological frameworks for Big Data and Social Media Research as well as providing an overview of key tools, the data that can be accessed and the nuances of Pulsar’s methods. The workshop will explore four research approaches to social data, explaining each technique with specific case studies and, in three instances, exercises to put those techniques into practice. The specific categories include topic tracking, audience mapping and segmentation, content diffusion and integrated tracking. ESOMAR’s...

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What to expect from the 2016 WIRED Retail event


WIRED Retail returns on 16 November in London to showcase the thinkers, technology and tools that will shape the future of the retail industry. Introducing innovators that are building the future of commerce, the event will be challenging the fundamental assumptions about the retail supply chain – from distribution centers to the shop floor cheap girls air jordan 7. The event will cover topics as diverse as frictionless payments, virtual reality, 3D printing, drone delivery, blockchain and personalisation. Pulsar will also be at WIRED retail tomorrow as exhibitors. Come find us to learn more about how we can help you understand and talk to your audiences. What you’ll take away from the event: – How retail will move into the digital age...

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Event: Creative conversations on attending to social media

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Oscar Wilde famously said: “The only thing worse than being talked about, is not being talked about.” Although there was obviously no such thing as social media when Wilde was around (let’s be honest though, his Twitter would’ve been pretty amazing), his quote on the value of attention seems more relevant than ever nike air max 90 cheapest price. How do you get attention when so many others are all adding to the noise? Is all attention good? How do you measure it, and more importantly, do you need to convert it? What can you actually use it for? How does this play out on social media – for brands or individuals? These are questions anyone dealing with an audience faces daily.    ...

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Join Pulsar at WIRED 2016


Renowned for bringing together ideas and innovation to help define the future, WIRED’s events are designed to deliver insights into what’s coming next. Pulsar are proud to be taking part as exhibitors at their 2-day event in London, on 3-4 November. So, what can you expect from the event – outside from meeting up with Pulsar to hear how we can help you improve your marketing through our software & research solutions? It’s a pretty beefy programme, with the first day of features looking at stories of human ambition, lessons from entrepreneurs, innovation in the displaced world and ground-breaking artists. The second day delivers a guest session from XPRIZE, a VR showcase, creativity from India and insights from the founders...

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Pulsar joins IBM Watson #DevCon in San Francisco


Pulsar’s Co-founder, Francesco D’Orazio (@abc3d), will be part of the upcoming IBM-Watson Developers Conference (DevCon) in San Francisco, held 9-10 November 2016. The first of a yearly series, IBM-Watson’s DevCon has a strong focus on artificial intelligence, combining a speaker programme and a workshop schedule for coders, builders, hackers and others working with AI. Attendees will get the opportunity to debate where the industry is going, as well as test out new technologies through coding challenges and AI labs. Well-known brands including Uber, Slack, Twilio and OmniEarth will present ways they are working with AI – and where they see it going. Francesco will be presenting on behalf of Pulsar, with a talk on why audience intelligence requires a modular AI approach, a solution Pulsar...

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Webinar: how are the top 20 pharma companies using social media?

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Over the past decade, the rise of social media has caused a huge shift in the way businesses interact with customers. Pharma, often thought of as a guarded industry when it comes to social, is upping its game and using social to reach a wide audience including patients and healthcare professionals. Pulsar and Ogilvy Healthworld have recently released The Social Check-Up, a report looking at how pharma are using social media and how the top 20 companies rank in their use of social media. This Thursday 3 November,  you can join us for a webinar: Join the webinarSign up here for APAC, November 3rd 3PM HKTSign up here for EMEA & Americas, November 3rd 4PM GMT     The webinar will cover key highlights from The Social...

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Join Pulsar at the SRA conference on Social Media Research #NSMNSS


On October 11th, the SRA (Social Research Association) and #NSMNSS (New Social Media, New Social Science) will host a conference titled ‘An Introduction to Tools for Social Media Research’ in London, where Pulsar will be presenting. The conference will look at how tools can be used to analyze data from a range of social media platforms. Both quantitative and qualitative social media analysis techniques will be covered using text, network and geographical analysis, as well as image analysis – which is where Pulsar will share their expertise. Pulsar’s advanced image analysis can understand the context of an image Image analysis is becoming increasingly important in social media analysis: through digitalization and the universality of smartphones, they shape our culture more than ever. Pulsar’s VP of Product...

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Pulsar to attend TMRE conference in Boca Raton, 17-20 October


Pulsar’s Global Commercial Director James Cuthbertson and Category Sales Manager Research & Consulting Sam Deacon will be attending the annual TMRE conference, held 17-20 October in Boca Raton, Florida. TMRE focus TMRE is a leading market research event which brings together an international community of researchers, strategists, brands and agencies from a mix of industries including Pharma & Healthcare, Consumer goods, Financial services and Entertainment & Media. Next to an industry specific day in the above categories, the conference will have a set of tracks consisting of talks, presentations and panels around themes, for example around the macro trend ‘data science’. Pharma trends Both James and Sam will attend all four days of the TMRE conference (as well as some scheduled beach yoga...

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Join Pulsar and Lansons at Social Media Week London, 15 September

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Next week Lansons, a full service strategic consultancy specialising in corporate, media, and political communications, and long-standing Pulsar client, are hosting a panel at Social Media Week London – and we’re joining them. The ‘How companies manage their reputations online’ event is held on Thursday 15 September, 3.30pm – 5.00pm and aims to get to the bottom of the following three questions:   How can regulated companies use social media for business results? How can you convince C-Suite that managing and measuring reputation should be a priority? How can data be used to better manage reputation online?   The panel was specifically chosen to provide a wide range of opinions based on knowledge and practical experience. The expert line-up is as follows:   Francesco D’Orazio,...

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