All articles by Francesco D'Orazio

A brand new Pulsar is coming!

pulsar redesign overview dashboard

From next week you’re finally going to get your hands on the brand new release of Pulsar! We’ve been working on it for the last 4 months and we are very excited to get you in and get your feedback. Four years ago we started Pulsar with the idea that data should be visual, intuitive and smart. As our user base grew very quickly we learnt a lot from all of you and we have tried to keep up with all the amazing ideas you have for making the most of audience data and how to use it to change the face of business for good. As the complexity and the versatility of the product grew exponentially, we felt it...

Read more →


Journey of an image: one year on

Screenshot 2016-04-12 21.28.27

Exactly one year ago, the body of Alan Kurdi washed ashore on a beach in Bodrum, Turkey. A Turkish press agency was first to publish pictures of the tragedy online at 8.42AM, and within 12 hours from the first tweet carrying one of them, the pictures had spread from a small, local circle of Turkish journalists and activists to a global audience of millions, thanks to Twitter and the power of the social graph, the platform’s ability to act as a catalyst and bring together like-minded people who care about similar issues.     With the Visual Social Media Lab (VSML) we set out to study the impact of those pictures. One of the first things we noticed was that the people commenting on the story...

Read more →


Introducing Modules: Artificial Intelligence On Demand on Pulsar

giphy_swithboard

Back in December 2015 we launched Pulsar Vision, a deep learning solution to help you make sense of images in social media. We launched Pulsar Vision as a pilot to see how you would use it and which use cases were the most popular. Soon we realised that there were a lot of other smart things we could do with the data other than *just* mining images. But we also realised that you don’t need to be doing them together at all times. So, we thought it would be a good idea to give you control over the type of advanced analysis you can perform on the data, by letting you switch it on and off according to the dataset...

Read more →


Journey of an image: from a beach in Bodrum to twenty million screens across the world

Aylan Kurdi

I first saw the picture of three-year old Syrian refugee Aylan Kurdi lying lifeless on a beach in Bodrum, Turkey on September the 2nd on Twitter. It felt like getting punched in the stomach. But while I was shocked by it, I didn’t realise how impactful it was going to be until the next day, when the same image started to appear in my Facebook newsfeed. While on Twitter I read the news headlines carrying the picture and reporting the tragedy, on Facebook it was easier to stumble upon the social context of the image. This included the comments of people who were actively engaging with the image and were debating immigration. And that’s when I noticed that the comments seemed to have a...

Read more →


Did one image change the debate on immigration? We joined a great panel at the International Journalism Festival in Perugia

Last week I had the pleasure of joining a great panel at the International Journalism Festival in Perugia in Italy alongside Carlotta Sami, spokeswoman at UNCHR South Europe, Claire Wardle, Research Director at TOW Centre for Digital Journalism at Columbia University, Farida Vis Research Fellow at Sheffield University and Director of the Visual Social Media Lab and Craig Silverman Editor of Buzzfeed Canada. The panel focused on the power of images on social media in the refugee crisis. Farida introduced the work we have been doing with the Visual Social Media Lab to produce a rapid research response on the images of the death of Aylan Kurdi appeared on the web on September the 2nd 2015. The full study can be found here. Using...

Read more →


Pulsar top 10 innovations of 2015: how we’re changing the game in the social listening industry

image-3

A lot can happen in 12 months. A lot more happens if you work at Pulsar! Here’s our top 10 product innovations of 2015, enjoy the memories 😉 Instagram: mine the visual web on Pulsar On our quest to make Pulsar a visual media platform,  we decided to kick off 2015 by fully integrating Instagram. This new release gave all Pulsar users the tools to manipulate and mine visual data like no other social media monitoring platform on the market. And recently we have started working with Instagram directly to show how useful this data can be for marketers.   See why Instagram is crucial for your image analysis here, and explore the platform’s potential for brands in this review of Facebook’s...

Read more →


SnapChart: How a single image changed the debate on immigration #KiyiyaVuranInsanlik

AK chart

I first saw the picture of three-year old Syrian refugee Aylan Kurdi on Bodrum beach on September the 2nd on Twitter. It felt like getting punched in the stomach. But while I was shocked by it, I didn’t realise how impactful it was going to be until the next day, when the same image started to pop up in my Facebook newsfeed. While on Twitter I read the news headlines carrying the picture and reporting the tragedy, on Facebook it was easier to stumble upon the social context of that picture: the comments of the people who were seeing the image and were debating immigration. And that’s when I noticed that the comments seemed to have a different tone from the conversation we...

Read more →


Pulsar launches Facebook topic data: anonymized & aggregated insight from 1.4 billion people

Pulsar Facebook topic data search

We’re thrilled to announce that Pulsar now offers access to anonymised and aggregated Facebook topic data, live in our Pulsar TRAC social media monitoring platform. Facebook is many brands’ biggest digital marketing investment, making this anonymised and aggregated topic data a game-changer for improving your content, communications and targeting. Contact our sales team at Info@Pulsarplatform.com to get a demo today. With anonymised and aggregated Facebook topic data you can… See big insights based on: 1.44 billion members globally. Facebook’s used by three quarters (71%) of the online US population This makes anonymous and aggregated Facebook topic data relevant to a huge range of brands and businesses – including yours. Understand real people Build people-first searches: how do Midwestern Millennials perceive technology brands? Pulsar...

Read more →


Introducing CORE: the new Pulsar product for owned channel analytics

Pulsar CORE 4

Up until now, owned channel analytics tools have had a big blind spot. They’ll tell you all about how people are interacting with your branded content and how that compares against competitors. Which is great. But they act like that’s the only thing that matters about your brand in social. It’s not. Tracking your Owned Media activity is only one part of understanding the journey of your brand in social. If you want to get the full picture you need to analyse Owned Media in conjunction with Earned and Paid Media. And that’s why we’re launching Pulsar CORE. Who’s Pulsar CORE for? We developed Pulsar TRAC in 2013 so brands would have a smarter, more powerful way to listen. Today we’re...

Read more →