Pulsar featured in Davos report: Shaping the Future Implications of Digital Media for Society

Last week the World Economic Forum held its annual meeting, Davos. During the conference WEF released its latest report: ‘Shaping the Future Implications of Digital Media for Society‘, which features Pulsar’s How Videos Go Viral  study within the ‘User Behaviour, Preferences and Concerns’ section.
How Videos Go Viral
The report surveyed over 5000 digital media users from Brazil, China, Germany, South Africa and the U.S. It uncovered emerging behaviour patterns among users linked to an individual’s impression of the impact of digital media on their own life and its subsequent impact on the media, entertainment and information industries.

Here’s the report summarised in four points:

  • Digital media users on average spend more hours online than they sleep
  • Every second user thinks that digital media is improving their quality of life, but there are significant country differences
  • Majority of users still not ready to pay for premium entertainment (34%) or for exclusive or educational content (21%)
  • Of worldwide respondents, 72% consider that it is important that media and entertainment companies actively support corporate transparency on personal data management, usage and control

The report says that understanding content virality is important. The exploration of how content spreads through social networks is vital to understanding how digital media influences society. It uncovers a message’s journey, how it’s being shared by influencers and spread through their networks.

It goes on to use Pulsar’s ‘How Video Goes Viral’ study as a reference: “For example, a YouTube video titled “Commander Hadfield singing David Bowie’s Space Oddity”, from the International Space Station, spread mainly from one big hub, while a grass- roots video of protests in Turkey was shared by many smaller influencer groups.”

Needless to say we were very proud to see our work featured in the report!

To read the full WEF report go here: ‘Shaping the Future Implications of Digital Media for Society‘. To read the full Pulsar study go here: ‘How Videos Go Viral

If you’re already using Pulsar and want to learn more about our social media consultancy offer, please contact your account manager or email: Accounts@Pulsarplatform.com.

Alternatively, if you’re yet to experience the power of Pulsar and you’d like to set up a demo, email James.Cuthbertson@Pulsarplatform.com or call us on 020 7874 6577.

Author

Ed Hawes