Our global sales director James Cuthbertson headed over to the CNBC studios yesterday, May 4th, to give the team a lowdown on how the ‘fight of the century’ played out on social media.
The match between Floyd Mayweather and Manny Pacquiao was built up to go down in boxing history – and it certainly didn’t disappoint. Generating over 5 million tweets in the 12 before and after – it was one of the most talked about sporting events in social media history.
If we compare this to other big sporting events and the amount of mentions they received, we can begin to understand why this fight was such a big social media event:
- Superbowl 49: 2,039,500
- FIFA World Cup Final 2014 (soccer): 4,841,200
- UEFA Champion’s League Final 2014: 1,499,000
Also, Periscope was a huge trend on social media – as many chose to watch the fight through live-streaming app. In fact some went on to say it was the greatest night in Periscope’s history (it’s important to mention that both Meerkat and Periscope don’t have a system to prevent copyright infringement).
Location and demographics
In terms of creating social conversation the US came top by a massive margin with 52%, followed by the UK with 9.5%. The top cities for social engagement were London, Beijing and Quito (Ecuador).
We used our Location data to identify exactly where people were sharing their thoughts on the Mayweather and Pacquiao fight. As you can see London, New York and Los Angeles created intense heat areas on the map.
Interestingly, and as per usual, the unofficial hashtags beat the official ones all week, especially #MayPac.
The top 5 hashtags by mentions:
- #MayPac – 2,823,677 mentions
- #Mayweatherpacquiao – 1, 155, 057
- #pacquiaomayweather – 214, 951
- #mayweather – 253,592
- #pacquiao – 199,337
As is usually the case in sporting events, the people supported the underdog, Pacquiao.
The majority of social conversation believed that Pacquiao: won the hearts, fought for his country, and that he is a real fighter.
Mike Tyson gained the highest number of retweets, where he echoes the overall feelings of the fight.
The top Instagram post received over 3k Likes:
If you want talk about how we can help you track social data, please send an email to Info@PulsarPlatform.com.