This is the second in a new blog series where we will take you through different features on Pulsar – a step-by-step guide to show you how simple and easy the platform is to use. This week we’re talking about how to use clusters from the view of Pulsar Senior Account Coordinator, Cierra Buck.
Clusters are one of my absolute favourite features within Pulsar TRAC – they’re created in the very last tab within the dashboard and allow you to build your own graphs based on data collected within Pulsar.
Although Pulsar already provides users with an array of visuals that summarize keywords, influencers and so on, sometimes you may just want to visualise your data and break it down in a different, more customized way. You can do this through the construction of Clusters.
What can I use Clusters for?
Here are three ways Pulsar clients are building clusters on the platform right now:
- Reporting: Many of our Pulsar clients build a set of clusters that they use and refer to each month or week for their reporting schedule. As their clusters won’t be deleted unless they choose to delete them, many people choose to use the same clusters month after month for consistent reporting and graphs. They are easily exportable and can be thrown right into a quick presentation or email!
- Real time updates: If you have a Pulsar search that is collecting data in real time, data will automatically feed into your clusters if they are set up and have active filters. This makes it easier to check your graphs in real time and get live graph updates and changes in conversation.
- Data segmentation: As you use filters to create the labels within your graph, you can easily click into the sections of the graph and head straight into that applicable data set for further analysis!
How to set up a Cluster
Setting up a cluster is quick and easy – it can even take as little as 30 seconds for basis clusters.
Step 1 – Add cluster
To get started, click on the + button beside the Clusters label to begin.
Step 2 – Add title
Step 3 – Add cluster labels
You next label the sections that you want to have included within your graph. You add labels by clicking on the adjacent ‘plus’ button to do this, or the minus button to take them away.
You also have the option to have your graph as a pie chart or bar chart – that choice is completely up to you!
Providing a label name doesn’t signify to Pulsar what you are trying to segment or show within your cluster, so you will need to edit the filter of that label to choose the particular type of data – see below:
Step 4 – Editing cluster filters
If you are a current Pulsar user, the next step will seem quite familiar. The same filter you would use to segment data within other tabs and sections of Pulsar TRAC, you use here as well.
As I had previously listed ‘Bloggers’ as one of my labels above, I will need to then choose the filters that will deliver the blogger information I’m looking for. For my objective, I am hoping to segment people on Twitter who have said that they are a ‘blogger’ or write a ‘blog’ within their User Bio and who also live in the UK. I have chosen the below filter:
The great thing about clusters is that you can make them as complex or simple as needed. You can use one filter per label or use a mix of all, if your segmentation proves to be quite specific,
You will need to edit the filters for each label you have added. Once you have specified all filters to each label, press ‘save’.
Step 5 – the cluster is now created
Et voila! The graph is now created and present within the clusters tab of the particular search you are working with.
In the top right above the graph, you have options to next do the following:
- Export the cluster as a PNG image
- Export the data within the cluster into Excel
- Refresh your cluster
- Edit your cluster to make any changes or delete your cluster
Once you get the hang of setting up clusters, you’ll notice this tab start to fill up with more and more graphs! They are an amazing way to break down your search data and add a better level of understanding to both small and large datasets.
Our developer team are currently working on adding more options to Clusters to make them even more powerful, one-stop analysis and reporting tools – watch this space for news!
If you want to find out more about clusters or you’d like a full demo, please send an email to: Info@Pulsarplatform.com